Apple iPhone Disruptive Innovation And Current Market Share

Question: Apple introduction of the iPhone was disruption innovation. Explain what is meant by this. Answer: Disruptive Innovation refers to the innovation that brings a revolution in the market and creates a new value in the market, eventually leading to a state of disruption with its entry. Apple iPhone is an apt example of one such innovation as it was a revolutionary device that brought a change in the rules of the mobile devices market. Features such as liquid crystal display, scratch resistant touch screen enabled with gorilla glass, absence of a physical keypad and iconic device changed the entire market of mobile phones. Also, with the introduction of backside illuminated image sensors, improved image quality and combination of multi touch technology with wireless connectivity in the cameras installed in the mobile devices was also a new concept in the market (University of Ljubljana Faculty of Economics, 2016). Apple has left no stone unturned to maintain the market share of its iPhone and the same is supported by more than 1,298 mobile-related patents that have been filed by Apple. Right from the fuel systems to power a portable device to excellent content display, swipe feature to unlock, efficient call management, word recommendations, asynchronous data synchronization and graphical user interface along with multi-touch technology are the notable patents that are recorded by Apple and the same highlight the efforts that the company has put in to maintain the success and element of innovation in iPhone (Thomson Reuters, 2016). The market share captured by Apples iPhone is declining with each passing day. There has been an increase in the sales of mobile devices with platform as other operating systems such as Android in US, Europe, China and other parts of the world. iPhone SE was launched in first quarter of 2016 with a view to provide a low cost iPhone to the users (Brien, 2016). With a smaller screen as compared to iPhone 6S, iPhone SE comes with a complete package in terms of performance, design and value for money. The model has surely led the path for Apple to regain its market share that was reduced in the past few years (Forbes.com, 2016). References Forbes.com. (2016). Forbes Welcome. [online] Available at: [Accessed 19 Jul. 2016]. Brien, C. (2016). Android is eating Apples iOS market shareeverywhere. [online] VentureBeat. [Accessed 19 Jul. 2016]. Thomson Reuters, (2016). INSIDE THE iPHONE PATENT PORTFOLIO. [online] [Accessed 19 Jul. 2016]. University of Ljubljana Faculty of Economics, (2016). The Classification of Innovations: The Case of Apple Inc.. [online] [Accessed 19 Jul. 2016].